P1
Market
Where the demand is shifting and which segments are worth the next dollar of attention.
where demand is
Build products
people buy.
Create growth that lasts.
I help SaaS and technology companies grow by connecting product, marketing and commercial strategy.
Pomáham SaaS a technologickým firmám rásť prepájaním produktu, marketingu a obchodnej stratégie.
SaaS GrowthPricing & PositioningProduct StrategyAI AdoptionGo-to-Market
Former CMO @ Shoptet · Product & Growth AdvisorCurrently taking on 2 advisory engagements for the upcoming quarter.
01 — What I actually do
GROWTH
SYSTEMS.
I step into a company and look at the whole funnel, not just marketing. That is what I did for more than six years at Shoptet. Every stage is connected. If one leaks, the whole engine underperforms.
Helping SaaS companies accelerate growth by aligning product, marketing and commercial strategy.
The full funnel I work across
- 01Market
- 02ICP
- 03Positioning
- 04Pricing
- 05Product
- 06Activation
- 07Retention
- 08Expansion
- 09Revenue
P2
ICP
Who we are actually for, who we are not, and how that reshapes the rest of the engine.
who we serve
P3
Positioning
A story the buyer repeats back to themselves in their next internal meeting.
story the buyer tells
P4
Pricing
Price as strategy: tiering, packaging, value metrics, discount discipline.
packaging & value metric
P5
Product
What the product must do on day one, day thirty and day three hundred.
what to build first
P6
Activation
The first 14 days decide retention. We design them like a product.
first 14 days
P7
Retention
NRR, habit loops, customer marketing and the moments that save accounts.
habits & save plays
P8
Expansion
Cross-sell, upsell and account plays that grow with the customer.
grow with the customer
P9
Revenue
Pipeline, forecast and the operating cadence leadership can trust.
forecast & pipeline
02 — How to engage
FOUR WAYS
TO WORK.
Each engagement is fixed scope, fixed timeline and a clear output your leadership team can act on Monday morning.
Growth Audit
2 weeks
Outputs
- where the company is losing customers
- what is blocking growth
- what to do for the next 12 months
Product Strategy Sprint
4 weeks
Outputs
- positioning
- pricing
- roadmap
- go-to-market
Fractional CPO / CMO / CGO
1–2 days per week
Outputs
- embedded with the CEO
- not with the marketing team
- decisions shipped into product
Growth Advisory
monthly
Outputs
- monthly advisory
- board meetings
- KPIs & growth reviews
- leadership mentoring
All engagements start with a 30-minute call to confirm fit and scope.
03 — Who I am
ONE OF
THE FEW.
Few people have really sat in company leadership, watched a team grow from 80 to 330+ people, contributed to a 3× revenue lift, handled expansion, pricing, product marketing, AI, reorganisations and commercial strategy at the same time.
18+
years across agency, startup and scale-up
6+
years on Shoptet leadership
80 → 330+
people inside the company
3×
revenue during the ride
04 — The next growth engine
AI-FIRST
MARKETING.
Marketing is changing faster than most companies can adapt.
by product, marketing, growth and AI
AI is not another tool to add to your stack. It changes how customers discover brands, how teams create, how campaigns are optimized and how growth is built. I help companies redesign their marketing for an AI-first world — from strategy and search to content, automation and the way the marketing team actually works.
- 01
Build your AI-first marketing strategy
Understand where AI can create a real competitive advantage. Define the priorities, use cases, roadmap and tools worth investing in — instead of chasing every new AI trend.
- 02
Win the new discovery game
Search is no longer just Google. Customers increasingly discover, compare and evaluate products through AI platforms. Build your brand for SEO + GEO / AI search and make sure you are part of the answer.
- 03
Build an AI-powered marketing engine
Redesign workflows across content, performance, CRM, research, creative and analytics. Automate repetitive work and give your team more capacity for strategy and ideas.
- 04
Turn AI into growth
AI only matters when it moves the numbers. Connect AI initiatives to acquisition, conversion, retention, CAC and marketing productivity — and continuously scale what works.
AI / 2026
The AI-first era
MARKETING WON'T BE REPLACED BY AI. IT WILL BE REPLACED BY MARKETING BUILT AROUND AI.
→
05 — Get in touch
LET'S
TALK.
If you are scaling a SaaS or technology business and want a senior pair of hands across product, growth or AI — send a note. I read everything and reply within one working day.
Book intro call